Why Content Marketing is important?
Content is the King!
Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands.
Consistency in brand messaging is one of the many factors that determine the growth and success of your business. Big brands know how to portray their brand consistently and at every customer touchpoint.
The same reasoning applies to content marketing, as well — your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels.
In fact, according to Forrester, a consistent customer experience helps build a trusted brand.
Benefits of Content Marketing
1. Increase audience retention.
2. Better social media traction.
3. Establish trust with your audience.
4. Generate leads.
5. Improve conversions.
6. Enhance SEO efforts.
7. Build authority.
So, How Can Content Generate Leads?
According to Lindsay Kolowich, the team manager of the HubSpot Academy Acquisition Content Team, “content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.”
You can assess the quality of your content. One particularly beneficial assessment of quality is content scoring.